The intake activities needed to satisfy change help organization leaders to make decisions on the highest priority items to place investments. These investments are key to responding to changes caused by opportunities and threats. The changes come from customers, competition, regulatory bodies, and market dynamics. Changes also come from internal innovations to test assumptions for potential new markets or to expand market influence. The portfolio Funnel enables flow for decisions to 1) invest, 2) continue, 3) change, or 4) stop.